We work with owner-operators who are ready to take the next step in their business and supercharge growth. We are partners in the truest since of the word. Unlike other private equity firms, we won’t sit on the sidelines and ask you to go at it alone. Our team will provide resources and support to help you hire the people you need, streamline logistics and processes, professionalize your back office and develop a more robust sales and marketing organization.
More than financial sponsors. We are partners.
Core Competencies
People Management
Your business isn’t about spreadsheets and software systems. It’s about hardworking men and women, using their hands and minds to deliver world-class products and services to customers. We understand this comes with unique challenges. Southern Star Capital has operated companies with 500+ technicians in vans and trucks on the road. We’ve learned, though, that success depends on engaging with employees on a personal level in small teams. Our people management philosophy has led to best-in-class performance in all of our operating companies. We can help you do the same.
Recruiting & Hiring
Owners consistently tell us their biggest challenge is finding talented employees. Perhaps you have tried to hire on your own and haven’t had much luck. Or you have worked with recruiting firms who charge exorbitant fees and don’t deliver on their promises. We have a dedicated recruiting department that can help you find the people you need.
Sales & Marketing
You know your customers better than anyone. It was your boots on the ground, drumming up business that has led to your success. But you also know that to deepen your market position, expand into new territory, and increase revenue something has to change. Southern Star Capital knows marketing, branding, and sales. We will help you strengthen your brand and develop a professional web presence to reach more customers. We specialize in e-commerce, social media and SEO optimization. Together we can hire and train sales advocates to finally introduce new products, increase customer density where you currently operate, and expand geographically.
Logistics & Inventory Management
You have 100s of SKUs and thousands of individual parts. You know nothing can paralyze your business faster than not having the inventory on hand when you need it and that hunting for parts kills efficiency. Our companies manage millions of dollars of inventory and have developed the processes that can help you develop accountability and discipline in your logistics and inventory management departments.
HR & Accounting
You started your business because you had a passion for the products and services you deliver to customers. Compliance, paperwork, and HR issues, while part of the job, sometimes feel like a distraction from reaching your goals. Our team can help you refine your back-office processes so you can focus on what you do best.
Mergers & Acquisitions
Have you had your eye on complementary business lines or hoped to buy competing companies in your region? We have the financial experience and firepower to find and negotiate deals, deepening our partnership together.
Proven success helping founders take their business to new heights.
